Hi, I’m Sarah – holistic sports nutritionist, speaker & endurance athlete!

I’m here to help you figure out what and how to eat for energy, performance, injury-prevention and racing weight.

Food is a powerful tool we can use to help us run healthy, happy and at our best!

image-18-e1432775908998I founded Eat 2 Run after personally experiencing how profoundly the right nutrition strategy can positively affect training, health and performance.

After 9 unsuccessful marathon attempts to break 4 hours I discovered the power the right individualized nutritional strategy. Four months later I ran a 3:33 – not only did I take over 25 minutes off my marathon time, I also qualified for the Boston Marathon!

Since that day, I’ve dedicated myself to helping others learn how to fuel themselves for success.


As a holistic sports nutritionist, motivational speaker and endurance runner, I get really excited about helping others achieve their goals because I have personally experienced just how profoundly the right nutrition strategy can positively affect health and performance.

I’d like nothing more than to help you realize your health and performance goals too! Let me explain…

Eat 2 Run is all about providing your body with whole and natural, nutritious and delicious foods while supporting your body in recovering from the everyday stress of life and training.

Maybe you are constantly sidelined by getting sick… Or injured. Or may you’re super frustrated that despite all the training you’re doing, you just can’t lose that extra weight. Or maybe, like I did, you want to break a certain time barrier, get a personal best or qualify for Boston.

If you want it… If you really want it… You can have it. That’s where I come in!

2012 Vancouver BMO - my 1st ever BQ Marathon (3:33:34)

2012 Vancouver BMO Marathon – my 1st ever BQ (3:33:34)

For the love of food and running I specialize in sports nutrition for endurance athletes. I love to race all distances, but the marathon is my favourite. I’ve combined my natural nutrition and sports exercise studies (and past experience as a personal trainer) with my passion for running… And in doing so I offer you a unique perspective on what it takes to build a healthy and resilient body capable of running strong and achieving your dream race performance.

My focus on “eating 2 run” grew from my belief that proper nutrition is a key component in running stronger, reducing injury risk by building a strong, healthy body, and obtaining better race times. After nine years of “running to eat”, I began “eating to run”. Four months later, I ran a 3:33:24 marathon (May 2012, Vancouver BMO Marathon), shaving nearly 25 minutes off my previous personal best and achieving my long standing goal of qualifying for Boston. Later that same year, I ran a 1:36:25 half-marathon, over 12 minutes faster than any half-marathon I’d run the previous 9 years. You could say I’m hooked… I’ll be eating to run for always!

I share my love of running with my amazing husband and we have a few non-running furkids (Sparkle, Daisy and Greyson). I’ve now run 22 marathons (with a current PB of 3:30:31) a few ultras (3 x 50k, 55k, 3 x 50-miler, a 24-hr run and 2 x 100-milers) and countless half’s, 10k’s, 8k’s & 5k’s since I began running 15 years ago. While my long-term goal is to still be running strong at 100 years old, my current focus is training for a sub-3:21 marathon (and a sub-24 hour 100-miler). You can read more about my personal running journey on my blog For the Love of Running.

Really… I mostly run, eat and sleep. Repeat.


2016 Mountain Lakes 100 (my first 100 miler)


  • Canadian School of Natural Nutrition, Registered Holistic Nutritionist designation, 2012
  • Can Fit Pro, certified personal trainer certification, 2008
  • University of Ottawa, bachelor of social sciences diploma, 2007

Formal Biography | Sarah Cuff, R.H.N.


Sarah is a Registered Holistic Nutritionist and founder of Eat 2 Run Sports Nutrition with over 14 years of experience coaching clients in fitness, nutrition and running and 6 years experience delivering inspirational and informative talks, presentations and workshops. She is also the Better Bodies Studio resident sports nutritionist and Instructor of Sports Nutrition at the Canadian School of Natural Nutrition in Vancouver, BC.

Specializing specifically in sports nutrition for runners over the past 5 years, Sarah designs personalized dietary programs to help clients reach their goals, improve their performance and achieve optimal health. She also regularly gives seminars and workshops for organizations wishing to provide their employees/members with the motivation and tools required to adopt transformative healthy habits.

Sarah was educated at the Canadian School of Natural Nutrition and through canfitpro Canadian Fitness Professionals. She also received a BA from the University of Ottawa.

As a passionate runner, Sarah has completed 22 marathons with a current PB of 3:30:31, a handful of ultra-marathons including two 100-milers, as well as many more half-marathons, 10k’s, 8k’s and 5k’s over 15 years of running. She lives and trains with her husband and furkids in Vancouver, BC.

2015 Vancouver Scotiabank Half Marathon Expo

2015 Vancouver Scotiabank Half Marathon Expo

Mission and Strategies

My mission is to empower individuals to adopt personalized nutritional strategies that enable them to reach their health and performance goals.

Through individualized nutritional strategies, I will help you to:

  • Reach performance goals (gain speed, strength and endurance)
  • Avoid injury and illness (or speed healing if currently injured or sick)
  • Enhance muscle recovery (ability to train more often with less fatigue)
  • Attain ideal athletic training weight (ideal body fat composition) and racing weight

The Eat 2 Run philosophy that guides key nutritional strategies is simple: provide your body with whole, natural and delicious foods while supporting your body from the stress of life and training – and you will be rewarded with health, energy, and optimal performance.

Nutritional strategies include:

  • Ensuring correct amount and types of carbohydrates are consumed, balanced with the hours per week of training (differs depending on individual);
  • Balancing carbohydrates with the correct amounts and types of proteins and fats (differs depending on individual);
  • Practicing nutrient timing;
  • Inclusion of appropriate key nutrient dense foods;
  • Adoption of an ‘anti-inflammatory’ diet;
  • Reducing or eliminating foods that are counterproductive to specific goals;
  • Correcting any imbalances that impede ability to train (ie. irritable bowel syndrome, low energy, chronic fatigue)’
  • If required, tailoring nutrition program to suit vegan, vegetarian or paleo requirements;
  • If required, tailoring nutrition program to accommodate any allergies or meet gluten-free, dairy-free, nut-free, legume-free, or grain-free requirements;
  • Ensuring adequate intake of vitamins, minerals and phytonutrients (primarily if not completely through whole food sources);
  • Determining the need, if any, for supplementation;
  • Establishing nutritional strategies that not only enhance performance but also promote overall longevity, health and well-being.

While the primary method of supporting the athlete is through individualized nutritional planning, I consider all key areas of focus necessary for reaching goals and optimal performance, including:

  1. Training
  2. Nutrition
  3. Sleep
  4. Stress management

Nutrition coaching packages can be found here. All coaching is provided by Sarah Cuff, holistic sports nutritionist. Contact Sarah at sarah@eat2run.com for more information.